Over the last few years, Gruner Veltliner has become very popular in fine restaurants and upscale retailers in the US, as wine saVvy people began catching on to this versatile grape. Monika Caha together with a winemaker Meinhard Forstreiter got an idea to create a great tasting, well priced GV brand for these new converts that would also appeal to classic wine lovers. A wine with a snazzy label and a catchy name. Since wine geeks had already shortened the name of the grape to "Gr ner", why not call it Grooner? They brainstormed about creating this new "grooner" brand. After a few glasses of Forstreiter's Gr ner Veltliner Grand Reserve, surrounded by this bucolic green landscape, they decided to collaborate on Grooner, a brand specifically for the US market. Grooner is an accessible, easy drinking and refreshing Gr ner Veltliner that appeals to wine lovers and also rivals the everyday Sauvignon Blancs and Pinot Grigios that have been the default wine for cost conscious customers and new wine drinkers. Grooner has a hip, eye catching label, featuring Toni Silver as the "Grooner Girl". Grooner is crisp, dry and delicious. Grooner - a great wine for a great value.